Method of producing, selling, and distributing articles of manufacture

ABSTRACT

There is disclosed a method of selling articles of manufacture. The method comprises an electronic communication system to identify one or more articles of manufacture, from at least one manufacturing entity, which are available for purchase by a plurality of potential purchasers and identify pricing milestones in each of a manufacturing phase and a distribution phase, corresponding to a change in commercial risk. Determining a separate price for each pricing milestone to establish a range of prices for the selected articles of manufacture and making conditional offers for sale to potential purchasers at each pricing milestone, with the conditional offers specifying at least a minimum number of articles which must be ordered in aggregate before the conditional offer becomes binding upon a manufacturing entity. Communicating with potential purchasers and aggregating commercial commitments for each pricing milestone, corresponding to a period of availability, thereby selling one or more articles of manufacture.

CLAIM OF PRIORITY

The present application claims the benefit of priority under 35 USCSection 119 to the following two provisional patent applications:

-   -   (1) U.S. Patent Application Ser. No. 60/144,682, Filed 20 Jul.        1999, entitled “Supply Chain Pricing”;    -   (2) U.S. Patent Application Ser. No. 60/149,011, Filed 13 Aug.        1999, entitled “Method of Producing, Selling and Distributing        Articles of Manufacture.”

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates in general to techniques for producing,selling, and distributing articles of manufacture which is especiallywell suited for nonperishable articles but which could findapplicability to perishable manufactured articles as well.

2. Description of the Prior Art

At present, the manufacturers of non-perishable goods have obtainedenormous economic and commercial advantage by having the non-perishablegoods manufactured in remote locations, where economic, legal,regulatory, and labor conditions are favorable to manufacturers,resulting in relatively lower costs than can be obtained in otherproduction markets. One primary example of this phenomenon is theincreasing importance of The Peoples Republic of China and otherless-developed Asian countries for the production of non-perishableconsumer goods which are shipped to, and consumed by, first-worldeconomies such as the United States, Canada, and Western Europe. Thestrong preference for this remote, third-world manufacturing is aprimary factor for trade imbalances which exist between the UnitedStates and China. The consumer in the first world eventually benefitsfrom this manufacturing scenario, but the immediate and primary benefitgoes to the producers, distributors, and retailers of the nonperishablegoods. As the product choices available to the consumer expand,consumers will typically begin viewing particular non-perishable goodsas commodities. For example, television sets, stereo equipment, andcomputers are in large part viewed by most consumers as commodity items,and consumers are accordingly quite price sensitive. This is typicallyonly true after the novelty of a particular item no longer commands apremium, and as competitive items are offered which include thedesirable product features and functions.

Under this conventional manufacturing, sales, and distribution scenario,the consumer may or may not benefit from the relative advantages of thelow cost of manufacturing the nonperishable goods; to the extent thatthe consumer does benefit, it is usually late in the product life, withthe greatest consumer advantage typically being obtained as newer modelsor versions of the non-perishable goods are “rolled out” in order toreplace older versions. In other words, the greatest economic advantagecan be derived by the consumer by buying the non-perishable articles asthey are being obsoleted by other products and newer versions of thesame product. Many consumers are aware of this fact, and tend topurchase expensive items such as automobiles, computers, and the like,at the end of a product's life cycle in order to obtain the bestcommercial terms.

Additionally, under conventional sales and distribution techniques,relatively hefty margins are required for the non-perishable articles inorder to take into account the time value of the capital which is “tiedup” in products in the supply chain. Additionally, conventionaldistribution systems require a significant number of product units inorder to fill a supply chain at all levels including the distributionlevel and the retail level. Of course, there is great danger for themanufacturer insofar as it may over-estimate demand and thusover-produce products which results in an “over-shoot” condition whichgenerally results in steep discounting toward the end of the productlife in order to deal with the “remainder” of the products which havenot been sold. For example, this is a non-trivial aspect of bookpublishing, wherein remainder aftermarkets are robust and are noteworthyfor the steep (and sometimes below cost) discounting which must occur inorder to deplete remaining inventory. Conversely, should themanufacturer underestimate the product acceptance and/or product demand,it generates an “under-shoot” condition, wherein there is not enoughproduct to fill the supply chain and demand goes either unmet or isdeferred until additional production runs can refill the supply chain.This is an undesirable condition insofar as fickle consumers may loseinterest in a product before additional production runs are completedand product delivered to the retail outlets, or competitors may move into fill the demand which can not be met for the product. Additionally,it is undesirable insofar as a series of successive production runs isinherently less efficient than a smaller number of large productionruns, which results in an increase in the cost of goods sold andtypically manifests itself as an increase in price or a reduction inprofits. As a result of these factors and considerations, mostmanufacturers, wholesalers, and retailers follow a simple pricing planin which new products are introduced at an initial price which is, insome cases, the highest price that will ever be charged for the product,and proceed to repeatedly discount the price in order to deplete supply.Of course, this approach severely punishes those consumers who are“early adopters” or early purchasers of products, and can result inpricing strategies which are so aggressive that consumer interest anddemand is essentially squelched before it can begin.

Additionally, in conventional commerce, goods that are manufacturedoffshore are placed in intermodal containers and are transported (bycombinations of air, boat, rail, and surface transport such as trucks)to warehouses where the containers are broken down and products arerouted to wholesale distribution centers which further break down theproducts and deliver them to retail outlets. Again, in the allocationand distribution of products there can occur serious “over-shoot” and“under-shoot” conditions. An over-shoot condition is represented by therelative over supplying of products to any particular geographic regionor commercial channel of trade. Conversely, an under-shoot condition isthe disproportionate allocation of products which results ininsufficient products in any particular geographic region or channel oftrade. These distributions over-shoot and under-shoot scenarios areexpensive to remedy since they require the repackaging and reshipping ofproduct to different geographic locations or different channels oftrade. Frequently, there are ancillary paperwork and accounting actionswhich must be performed in parallel with the decision making andtransfer process. Of course, sales may be lost and consumers may befrustrated during such reallocation or reshuffling operations, or betterorganized and/or agile competitors may move in to fill the demand.

SUMMARY OF THE PRESENT INVENTION

It is one objective of the present invention to allow the consumers ofarticles of manufacture to directly, immediately, and personally enjoythe commercial advantages derived from the manufacture of such articlesin remote locations which have favorable manufacturing conditions.

It is another objective of the present invention to provide a method ofmanufacturing, selling, and distributing products which financiallyrewards early adopters or early buyers of products with the lowestprice, and which provides a disincentive to the later adopters orpurchasers with a price which increases generally as the risk and/orcost increases to the manufacturer. In other words, those customers thatcommit prior to production or early in the production cycle will receivethe best price because the manufacturer has accepted less risk andincurred less cost. The early adopters or purchasers are, in effect,sharing risk with the manufacturer. In contrast, the later adopters orpurchasers are charged a higher price because the manufacturer hasexperienced an increasing amount of risk and committed capital as theproducts are designed, manufactured, packaged, transported, delivered towarehouses, and further distributed through wholesale or retail channelsof commerce. The present invention is well suited for the sale of goodsto the end users (a business-to-consumer application) and to resellers(a business-to-business application). In the case ofbusiness-to-consumer sales, the approach of the present invention isdiametrically opposed to current conventional methods of production,sales, and distribution of products. In a business-to-businessapplication, the enables small and mid-size buyers (defined as buyers ofquantities of goods that are less than a production minimum) to directlydrive make/not make production decisions at the manufacturing point. Theenhancement organizes and enables small buyers to collectively exercisedemand response at the pre-production and production stages, far earlierand with less intermediation than possible previously, resulting ineconomic advantage to the buyers.

Viewed in economic terms the present invention can be characterized inbasic economic concepts. Conventionally, fixed costs are usuallyamortized over a number of items produced (or sold), which results in aprice reduction as volumes increase and fixed costs are increasinglyrecovered. In perfectly competitive markets, the movement of commodityprice theoretically and in practice generally moves down the averageunit cost curve to price equilibrium (i.e., the lowest price for theconsumer that is sustainable by the manufacturer) at the marginal unitcost. The present invention recognizes and rewards the qualitativedifference (in terms of risk deferral) at an individual buyer level of“early adopters (or demanders)” in their enabling a manufacturer (or“inventory risk taker”) to enter the market in the first place.

In the preferred, but not exclusive, implementation of the presentinvention, the product price increases at the key points in thelife-cycle of the product. For example, certain natural milestones in aproduct development can correspond to an upward step increase in price,and some exemplary milestones include: product design, pre-production,production, container-loading, in-transit, in-warehouse,in-distribution, and in-stock.

It is another objective of the present invention to provide a methodwhereby “markets” for a given commodity or article can be made at key(risk) points in the life-cycle of a commodity (i.e., from drawingboard, to pre-production, to producing, to “in-transit” status, toavailable for sale). The formation of the “market” at each pointrequires an electronically-enabled means of aggregating qualifiedbuyers, identification and qualification of a manufactured product ormanufacturers willing to guarantee manufacture, and the electronic,simultaneous mass presentation of certain information (e.g., productspecifications, delivery date, terms and quantities) which varies fromstage to stage, to all buyer participants.

It is another objective of this invention to reduce the risk of loss tothe manufacturer through rewards to early adopters or early purchasers,to minimize production over-shoots and production under-shoots, and tominimize distribution over-shoots or distribution under-shoots.Furthermore, it allows a producer or manufacturer to utilize the capital(from prepayments) of its customers in order to finance the design, massproduction, packaging, shipping, routing, and delivery of the goods.

It is another objective of the present invention to provide a method ofpackaging and delivering goods which reduces significantly shipping andhandling costs by allowing the manufacturer to take responsibility forcertain packaging, labeling, sorting, and container packaging decisions,which collectively allow the manufacturer to perform many steps or taskswhich were previously performed by delivery companies in the geographiclocation of the consumers of the nonperishable goods. As a consequence,producers will be able to negotiate the lowest possible shipping andhandling charges with commercial shippers and delivery services such asFedEx, UPS, USPS, and the like.

In alternative embodiments, the present invention may be utilized forthe selling and distribution of commodities and perishable processedgoods or perishable articles of manufacture.

DESCRIPTION OF THE DRAWINGS

FIG. 1 is a simplified pictorial representation of relatively separatedgeographic regions for the production of commodities, nonperishablegoods, or articles of manufacture and for the consumption of such goods.

FIG. 2 is a simplified block diagram representation of an exemplaryproducer data processing system and an exemplary marketing interfacewhich may be accessed by consumers in order to evaluate and/orconsummate transactions.

FIG. 3A is a simplified graphical representation of various phases ofproduction, risk breakpoints, producer investment (or risk) and theadvantageous supply chain pricing which may be accomplished utilizingthe present invention, all with respect to a common time axis.

FIG. 3B is a graphical representation of the conventional prior artapproach, and provides a graphical contrast with the approach of FIG.3A.

FIG. 4 is a highly symbolic representation of the manufacture of avariety of nonperishable goods or articles of manufacture at a varietyof remote manufacturing locations.

FIG. 5 is a block diagram representation of a shipping management modelwhich is utilized in order to determine container assignment forparticular goods.

FIG. 6 is a block diagram representation of the interrelationshipbetween shipping actions which are performed by and/or controlled by aproducer and the activities performed by and/or controlled by adestination shipper in the region in which the commodities,nonperishable goods, or articles of manufacture are to be delivered.

FIG. 7 is a graphic and pictorial representation of the utilization ofproducer-controlled “containerization” of commodities, nonperishablegoods, or articles of manufacture and the utilization of transferstations to increase distribution and shipping efficiencies and thus toreduce costs.

FIG. 8A is a simple graphical representation of the changes in pricewith respect to time in accordance with the preferred embodiment of thepresent invention as contrasted with the prior art of FIG. 8B.

FIG. 9 is a high level flowchart representation of steps utilized inorder to accomplish the preferred embodiment of the present invention.

FIG. 10 is a graphical representation of utilization of the presentinvention to alter product choices and options once production hasbegun.

FIG. 11 is a pictorial representation of an exemplary graphical userinterface screen utilized to present customers with purchase options inaccordance with the preferred embodiment of the present invention.

FIGS. 12 and 13 depict alternative methods of price modeling inaccordance with the preferred embodiment of the present invention.

FIG. 14 is representative of an exemplary graphical user interfaceutilized in order to establish potential demand for a proposed productin accordance with the preferred embodiment of the present invention.

FIG. 15 is a diagram of product and information flow for a businessexchange operated in accordance with one embodiment of the presentinvention.

FIGS. 16A and 16B are exemplary internet graphical user interfaces inaccordance with one embodiment of the present invention.

FIGS. 17A, 17B and 17C are exemplary internet graphical user interfacesin accordance with another embodiment of the present invention,presenting an array of different products.

FIGS. 18A through 18F are graphical representations of the numerousadvantages which are obtained through implementation of the presentinvention.

DETAILED DESCRIPTION OF THE INVENTION

FIG. 1 is a simplified and symbolic representation of the manufacture,transportation, and delivery of nonperishable goods, processedcommodities, or articles of manufacture between production sites andconsumption sites. More specifically, earth 11 includes a number ofproduction locations 13, 15, 17 which have local economic, legal,regulatory, and other conditions which are favorable for the massproduction of nonperishable consumer goods. More particularly,nonperishable goods may be manufactured on a large scale at a relativelylow cost per item. A plurality of relatively remote consumptionlocations 21, 23 are also provided which are relatively good markets forthe sale of such nonperishable consumer goods. For example, consumptionlocations 21, 23 may comprise North America and Western Europe. Aplurality of relatively well established export/import transportpathways 25, 27, 29, 31 and 33 are provided between the productionlocations 13, 15, 17, and the consumption locations 21, 23. Theexport/import transport path typically comprises an intermodal transportpath in which goods are packed into a standard shipping container andtransported by sea, air, rail, or ground transport, or combinations ofthose transport methodologies. It is one objective of the presetinvention to allow consumers located in consumption locations 21, 23 topersonally, directly, and immediately realize the commercial advantageswhich have heretofore been realized principally by the producer ofgoods, provided that the consumers of consumption locations 21, 23 makeconcrete and early financial commitments to the producer or manufacturerwhich are financially advantageous for the producer or manufacturer.

FIG. 2 is a block diagram representation of the producer data processingsystem 65, alternative and potential marketing interfaces 53, andconsumers 51. As is shown, the producer data processing system 65includes a producer data processing system graphical user interface 67.Additionally, the producer data processing system 65 includes a demandresearch model 69 which is utilized in order to determine potentialconsumer demand for particular proposed nonperishable consumer goods,prior to pre-production activities. Preferably, but not necessarily, anaffinity reward system 75 is coupled to the demand research model 69.The demand research model is an attractive but nonessential portion ofthe present invention since goods can be offered for sale with little orno research, especially if the goods are conventional in nature. Thesame is true for the affinity reward system. When present, both thedemand research model 69 and the affinity reward system 75 are embodiedin executable data processing instructions, and are preferably modularin construction.

The producer data processing system graphical user interface 67preferably comprises a series of cascading graphical user interfacescreens, coded in HTML or XML as is conventional, which presentcustomers 51 with a series of instructions; options, and requests forinformation. It is through the aggregated and collective interaction byconsumers 51 with the graphical user interface screens that producerdetermines what particular proposed products are likely to be wellreceived by consumers 51. Additionally, it is through use of thecascading graphical user interface screens that consumers 51 interactwith the modular price and risk model 71 which is preferably embodied ina series of executable data processing instructions, and which provide amathematical and predetermined frame work for fixing the price of one ormany nonperishable consumer goods, in accordance with the particulartiming of the customer purchase of a particular product. In general,earlier customer commitments will result in lower product prices, whilelater customer commitments will result in higher product prices. In thismanner, customers that are “early adopters” or early buyers and makefinancial commitments to purchase products early in the production cyclewill receive the best possible price, and thus will realize theconsiderable economic advantages of the remote manufacture of the goods.Conversely, those customers which make financial commitments to purchaseparticular products late in the production cycle will receive arelatively higher price which reflects the amount of risk and the costswhich has been absorbed or incurred by the producer up to that point intime. A model typically is constructed based upon the timing andrelative increases in risk over time as a product is proposed, placed inpre-production, mass produced, packaged, shipped, and delivered. If acustomer makes a financial commitment early in the supply chain cycle ofa particular product, he or she will receive the best possible price.

Viewed in economic terms the present invention can be characterized inbasic economic concepts. Conventionally, fixed costs are usuallyamortized over a number of items produced (or sold), which results in aprice reduction as volumes increase and fixed costs are increasinglyrecovered. In perfectly competitive markets, the movement of commodityprice theoretically and in practice generally moves down the averageunit cost curve to price equilibrium (i.e., the lowest price for theconsumer that is sustainable by the manufacturer) at the marginal unitcost. The present invention recognizes and rewards the qualitativedifference (in terms of risk deferral) at an individual buyer level of“early adopters (or demanders)” in their enabling a manufacturer (or“inventory risk taker”) to enter the market in the first place, withoutthe participation of intermediary resellers in the supply chain.

In the preferred implementation of the present invention, the priceincreases at the key points in the life-cycle of a product. For example,certain natural milestones in a product development can correspond to anupward step increase in price, and some exemplary milestones include:product design, pre-production, production, container-loading,in-transit, in-warehouse, in-distribution, and in-store.

It is another objective of the present invention to provide a methodwhereby “markets” for a given commodity or article can be made at key(risk) points in the life-cycle of a commodity (i.e., from drawingboard, to pre-production, to producing, to “in-transit” status, toavailable for sale). The formation of the “market” at each pointrequires an electronically-enabled means of aggregating qualifiedbuyers, identification and qualification of a manufactured product ormanufacturer willing to guarantee manufacture, and the electronic,simultaneous mass presentation of certain information (e.g., productspecifications, delivery date, terms and quantities) which varies fromstage to stage, to all buyer participants.

As is depicted in FIG. 2, and in accordance with the preferredembodiment of the present invention, the interaction between theproducer data processing system 65 and consumers 51 is conducted in asemi automated fashion. This is important because it reduces the overalltransaction costs associated with the interaction between a plurality ofconsumers 51 and the producer's data processing system 65 which maypresent one or many particular products. In the event that a producer isoffering thousands or tens of thousands of products, the transactioncosts associated with the soliciting, receiving, and recording offinancial commitments can be considerable. It is through the utilizationof computer-executable instructions that such a complex interaction ofaggregated point-to-point communication between consumers and producersis made commercially feasible. A plurality of alternative marketinginterfaces are depicted in block diagram form in FIG. 2. These include alocal area network 63 which may require dial-up by consumers 51 in orderto gain access to producer data processing system 65. The utilization oflocal area network 63 may also require the consumers 51 to utilize passwords which are assigned to them. An alternative marketing interface 53is utilization of the Internet 61 in order to communicate in anelectronically moderated fashion with the producer of data processingsystem 65. An alternative system would comprise a cable system 59 with aset-top box. As telecommunication functions are being shifted from landlines over to coaxial cable systems, it is likely that significantcommercial interaction between consumers and sellers of goods will occurutilizing interactive television with a cable connection. One particularembodiment of an intelligent television system is the utilization of WebTV 57 as an interface between consumers 51 and producer data processingsystem 65. “Web TV” is a set-top box which allows for simultaneousaccess to television program and the Internet in order to allow eachmedia to supplement the other.

FIGS. 3A and 3B are contrasting graphical representations of thepreferred implementation of the present invention and the conventionalimplementation of the prior art. FIG. 3A is representative of thepresent invention, while FIG. 3B is representative of the prior art. Aplurality of graphs are depicted which represent time, productionphases, risk, producer investment, and pricing. With reference first toFIG. 3A, at time t1 the producer is utilizing the demand research model69 of FIG. 2 in order to determine potential demand for a proposedproduct. In many instances, the proposed product has been producedbefore and the “offer” relates to a proposed production run. In otherinstances, the offering may constitute the creation of a actual or“virtual” prototype of the product, product specification, andpreliminary price data. At this point in time, the producers risk is lowor de minimus, and its investment is relatively modest, consisting ofthe pictorial, graphical, and other information necessary to presentproposed products, without having actually produced the products. Inaccordance with the preferred embodiment of the preset invention,potential customers are encouraged to express their level of interest inthe proposed product and rewarded through the related affinity rewardsystem 75 of FIG. 2.

As the producer moves from demand evaluation to pre-production activity,in time interval t2, the producer begins making concrete financialcommitments to the product which are illustrated as an increase in theproducer investment in the view of FIG. 203A. Such producer investmentincludes the cost of engineering, testing, manufacturing molds or otherequipment utilized for mass production, and similar capital investment.During the end-production phase of time interval t3 additionalconsiderable producer investments are made in the product. These includethe costs of acquiring parts, raw materials, and the like, as well asthe costs of engaging one or more factories to tool-up for massproduction operations, and any corresponding financial commitments whichare required by the manufacturer. During the fourth phase, a productwhich has been produced and placed in containers for transport from aproducing location to a consuming location. Transport typically includesintermodal transport by land, sea, air, or rail. The producersinvestment further increases during this phase of time interval t4. Thecost items include the cost of transportation and insurance. In the timeinterval of t5, product is placed in a destination warehouse for furtherdistribution to retail outlets. Again, another risk threshold is crossedand the producer makes additional investments in the product,principally in the form of the time value of capital tied up ininventory in the warehouses and distribution channels.

For each one of phase I through V, the producer has an increasingcapital investment in the product. It is one objective of the presentinvention to have a price model which generates a price for each unit ofproduct which increases in general correspondence with the increasedinvestment, and corresponding risk that the producer has in theparticular product. This is depicted in the fifth graph of FIG. 3A.

As is shown, during Phase I, the customer is allowed to purchase theproduct at the lowest possible price. This corresponds to the producer'sinvestment in the product which is essentially de minimus at this point.During Phase II, once pre-production activities have commenced, theproducer has an increasing investment in the product, so the price whichis generated by the price model for the customer increases in generalcorrespondence thereto. As one can see from the graphs of FIG. 3A, acustomer that makes a commitment during Phase I obtains a better pricethan a customer that makes a commitment during Phase II. During PhaseIII, the producer's investment in the product (and corresponding risk)further increases, and so does the price which is generated by the pricemodel and which is made available to the customer. As the goods areloaded into containers for intermodal transport, during Phase IV, thecustomer may obtain the product at a still higher price, which alsogenerally corresponds to an increase in the producer's investment in theproduct. During Phase V, when the product has been received at adestination warehouse, the producer's investment (and correspondingrisks) is still higher, so the price model of the present inventiongenerates a price which generally corresponds to this increasedinvestment. FIG. 3A provides a simplified, but graphically,representation of a significant advantage accomplished utilizing thepresent invention, which is to have a better correspondence between theprice charged to the end customer and the actual investment, cost, orrisk incurred by the producer. This can be better understood bycontrasting the graphs of FIG. 3A with the graphs of FIG. 3B, whichdepict in more conventional pricing strategy.

As is shown in FIG. 3B, six graphs are shown which represent time,phases of production, risk to the producer, the producer investment, andconventional pricing. As is shown in FIG. 3B, it is not conventional toprice products to the consumer for the pre-production activities ofPhase I or the production activities of Phase II, so there is no pricingdata generally available at this point. However, the producer isexperiencing real risks and costs as it moves into pre-production, andfrom pre-production to production. The producer investment is depictedin simplified form as a generally increasing amount. It is only duringPhase III (distribution and wholesale) that price is typically announcedor made available. At this phase small retailers are not often activelyinvolved principally because wholesale distribution typically requiresthe purchase of large volumes, and small retailers simply lack thefinancial strength to make such purchases, and, in fact, small retailerssimply could not sell volumes sufficient to justify such largepurchases. The net effect is that small retailers are effectively lockedout of the wholesale level. This is represented graphically in the sixgraphs of FIG. 3B.

As is conventional, the wholesale price is a fractional component of thesuggested, recommended, or mandated retail price. In many industriesretail prices are 100 to 200% of wholesale prices. As is shown, in PhaseIII, when wholesale distribution begins, a price is associated with theproduct, but the price is not generally made available to, or known by,the end user. As the product moves from wholesale distribution of PhaseIII to retail distribution of Phase IV, the price typically increases ina step-function fashion in order to allow the retailer a fair profitmargin. During Phase V, the producer is now able to determine customeracceptance of the product. Additionally, competitive products may beavailable substantially simultaneously. FIG. 3B depicts a situation inwhich customer acceptance for the new product is not robust, and inwhich competitive products are available. Typically, this results in adeclining price over the duration of Phase V, and into Phase VI which isrepresentative of the returns and remainder after-market. During theremainder after-market activity of Phase VI, the price may be cutsubstantially, and in fact may be cut below the actual costs of goodssold.

Heretofore, the preset invention has been described with respect to asingle product. In fact, the preferred embodiment contemplatessimultaneously applying the present invention to a wide array ofproducts. In fact, the present invention is especially well suited forselling a wide array of unrelated nonperishable consumer goods orarticles of manufacture. Additionally, the present invention hasapplicability to the sale of produced or processed perishable goods. Forexample, processed foods or drinks may be sold utilizing the presentinvention, especially if the customer is a small business. For example,butter or soft drinks can be presold before production begins to smallgrocery stores and grocery store chains.

FIG. 4 depicts the sale of an array of goods. As is shown, a number ofseparate manufacturing locations exist, including manufacturing location1, manufacturing location 2, and manufacturing location N. Eachmanufacturing location represents a general geographic location in whicha plurality of plants or factories are utilized to produce a pluralityof disparate, unrelated nonperishable consumer products. For example, atmanufacturing location 1, item 1 from factory 1 is a bicycle, while item2 from factory 2 is a LCD display, and item 3 from factory 3 is a tennisracket. Factories 1, 2, and 3 are generally located proximate to oneanother, the packaging and shipping operations be consolidated andcoordinated in a manner as will be described below. Manufacturinglocation 2 is located remotely from manufacturing location 1. Itincludes factory 4 which produces item 4 which is a television and itemN from factory N. These factories are physically proximately locatedjustifying a consolidation and coordination of packing and shippingoperations. The same is true for factory location N which manufacturesitem A at factory A, item B at factory B, and item C at factory C. Thisfactory N location is geographically remote from the other factories,but the proximity of factories A, B, and C justify consolidation andcoordination of packing and shipping operations.

In accordance with the preferred embodiment of the present invention,the shipping management model 73 of FIG. 2 is utilized to intelligentlyand dynamically coordinate the packing and shipping of unrelatednonperishable consumer goods. This is depicted in block diagram form inFIG. 5. As is shown, shipping management model 73 receives as an inputorder data 81 which may comprise product identity number and productoption information, production data 83 which may comprise expectedcompletion dates for particular productions runs, the size of theproduction run, and the like, shipping destination data which maycomprise very specific address and other information for the particularconsumer placing a particular order, or it alternatively may comprisedetailed information about a shipping destination which is a third partyfacilitator (such as “Mail Boxes Etc.” or other similar commercialshipping centers), and container data 87 which may comprise the number,size and current load condition of a plurality of containers which areavailable presently or which may be available at future dates for thecoordinated shipping effort.

The order data 81, production data 83, shipping destination data 85, andcontainer data 87 is passed into shipping management model 73 in orderto generate container assignment data 89 which is utilized to fillintermodal shipping containers with the unrelated and disparatenonperishable consumer goods from a number of (perhaps unrelated)factories all located in a particular manufacturing location. Theshipping management model 73 is especially useful in efficiently andfully filling each container. This is critical, since the disparate andunrelated nonperishable consumer goods are of different sizes. Forexample, item 1 of factory 1 is a bicycle which requires a rather largebox, while item 2 from factory 2 is an LCD display which is relativelysmall in comparison. Additionally, item 3 from factory 3 is a tennisracket which requires still different packaging. Each of the productsalso have particular shipping requirements, due to their fragile ordurable nature. Shipping management model 73 takes all this informationinto account in order data 81 and matches it against the current statusof a particular container which is manifest in container data 87. Forexample, a plurality of containers may be available for the nextshipment, with each container having varying degrees of available space.The particular volume of the packaging associated with items 1, 2, and 3should be taken into account in order to optimally fill the containersin a timely manner without presenting any unnecessary risk of harm toany of the items carried in the particular container.

It is a further requirement of the preset invention that the availablecontainers be dedicated to particular geographic shipping destinationregions. In other words, the shipping containers should be utilized topre-group a plurality of packages which are generally destined for agenerally similar geographic location. The advantages of this approachwill be clear in the description which follows below. Production data 83is utilized to ensure that the various product schedules andavailability dates for the various items which are available for loadingin manufacturing location 1 do not unnecessarily delay product delivery.For example, one would not want to unnecessarily delay the delivery ofLCD displays of item 2 from factory 2 because of production delays forthe tennis racket of item 3 from factory 3. Accordingly, a greaternumber of bicycles of item 1, factory 1 may be loaded preferentially inorder to prepare one or more containers for timely departure from thedocks.

In the preferred embodiment of the present invention, the producer andthird parties under the control and direction of the producer takeresponsibility for particular shipping actions or activities which haveheretofore been left to commercial shippers. This presents a form of“prepackaging, presorting, and prelocating” which has not heretoforebeen done in the prior art. This is depicted in block diagram form inFIG. 6. As is shown, a plurality of shipping actions are under thecontrol of the producer include packaging step 91, labeling step 93,sorting step 95, “containerizing” step 97 and the determination ofshipping segments 1 through N (which will be described in detail below).Collectively, these producer-controlled shipping actions represent aform of shipment override 101 which is superimposed upon the ordinarypacking, labeling, containerizing, and shipping actions of third-partycommercial shippers in the geographic region of the destination of thenonperishable consumer goods. As is shown, the actions of a destinationshipper are depicted in simplified form as steps 1, 2, 3, N, anddelivery to customer. The aggressive and proactive shipping actionstaken by the producer eliminate, reduce, simplify, or entirely preemptactions which are conventionally taken by the destination shipper. Thisshould present a commercial advantage when utilized properly which willmanifest itself in the form of shipping discounts. Commercial shipperssuch as FedEX, UPS, USPS, and the like will likely enter into contractswhich provide preferential shipping rates for items which areprepackaged, labeled, sorted, containerized, and organized by region.

The savings which can be achieved can be better understood withreference to FIG. 7 which is a simplified block diagram and graphicalrepresentation of the improved shipping and delivery method of thepresent invention. As is shown, shipping containers are organized in“waves” which depart from foreign manufacturing site and are destinedfor one or more locals which contain numerous consumers or purchasers ofthe nonperishable goods. FIG. 7 depicts wave 1, wave 2, and wave N. Eachwave is carried on a separate boat, aircraft, rail system, or trucksystem. Wave 1 will arrive prior to wave 2. Likewise, wave 2 will arriveprior to wave N. Each container contains a plurality of disparate andotherwise unrelated items. In the previous figures groupings ofbicycles, LCD displays, and tennis rackets were utilized in an exampleof this type of grouping. Each container is filled as completely aspossible in order to maximize the use of the container space. Waves 1,2, and N depart in separate intermodal shipments from manufacturinglocations 1, 2, and N. They are destined for receipt at one or more“transfer stations.” Transfer stations are stations which are especiallyconfigured to receive and process prepackaged nonperishable articlesgrouped in waves of shipping containers. The transfer stations may becentralized or regionalized in their location. In the view of FIG. 7, asingle transfer station is depicted; although, in alternativeembodiments, multiple transfer stations may be utilized. The transferstations are utilized to further simplify the distribution of goods androute them to the general regions for delivery to the customers. Theactual delivery to the customer or to a third party commercialintermediary (such as Mail Boxes Etc.) may be performed by a commercialshipper such as FedEx or UPS. These services should be obtained at asubstantial discount due the prepackaging, presorting, and regionalgrouping of the containers.

FIG. 9 is a high level and relatively simplified flowchart overview ofthe improved manufacturing, sales, and distribution system in accordancewith the preferred embodiment of the preset invention. The processbegins at block 201. In accordance with block 203, a product isselected. In accordance with step 205, the producer or its agentestablishes or determines a price/risk model which is associated withthe product. This should be an economic model which most accuratelymodels this particular product or product type. The goal is to providean accurate measure of the investment/risk that the producer has or willhave in a particular product. It must be accurate enough so that salesand other commercial commitments can be made based upon the model, andit must include adequate profit for all involved. In accordance withstep 207, the producer establishes a product production sales schedulewhich uses start and delivery dates. In accordance with step 209, theproducer offers, over an electronically moderated communication channel,the product for sale. In accordance with step 211, a plurality ofcustomers contact the data processing system which is utilized to offerthe products and consummated the plurality of sales.

In accordance with block 217, the producer determines run sizes basedupon the existing or anticipated commitments. In accordance with step219, the producer determines the total number of production runs whichare to be made. In accordance with block 221, producer begins productionof the products. This process is repeated until all production runs havebeen completed. In accordance with step 223, the producer sorts andprepacks the already sold products. The producer may also sort and packproducts which are not yet sold but which will be either sold in transitor will be sold after delivery to conventional wholesale or retailchannels of trade. In other words, a container may be composed of acertain number of items which are “presold” and which have specific endusers identified therewith, and specific destinations of delivery. Also,the container may include a great number of packaged but not sold items,which have no specific end destination, but will be either sold intransit or sold in the conventional manner through wholesale and/orresale distribution channels if not sold prior to that time. Inaccordance with step 225, the sorted and packed items are“containerized” in order to maximize the utilization of containers. Inaccordance with step 227, the products are shipped (preferably in wavesof shipments as discussed above). In accordance with step 229, theproducts are received at a transfer station or a plurality of transferstations. At that point, the product may either be routed to retailchannels 235 (first passing through wholesale channels), delivereddirectly to the consumer in accordance with step 231, or delivered tothe consumer through an intermediary in accordance with step 233(utilizing an intermediary such as the post office or Mail Boxes Etc.).

Several “do while” loops are established which iteratively operatethroughout the entire process. The first “do while” loop is representedby block 249. In accordance with this step, the product is only one of arelatively large number of products. In accordance with teachings of thepresent invention, the producer should dynamically adjust the productmixture based upon product interest or actual product sales. In fact, arelatively large “catalog” of products may be maintained.

The next “do while” operation is represented by block 247. In accordancewith this block, the product offering is dynamically adjusted. By thiswe mean the particulars of the product such as size, color, or otheruser-selectable attributes may be dynamically adjusted during themanufacturing process in direct or indirect response to customerinterest in the product, preferably as manifest by advanced purchases ofthe product. For example, should the data reveal that blue polo shirtsare in greater demand than red polo shirts, the manufacturing processcan be adjusted dynamically so that successive product runs are utilizedto generate a greater number of products which are in high demand and alesser number of products which are in low demand. The next “do while”operation is represented by blocks 241, 243, and 245. These representthe dynamic adjustment of price per model in accordance with block 241,the dynamic adjustment of production decisions in accordance with block243, and the dynamic adjustment of containerizing operations inaccordance with block 245. One fundamental attribute of the presetinvention is that the price will generally match the amount ofinvestment and/or risk that the producer is experiencing at a particulartime a sale is consummated and it will include an adequate profit forthose involved. This has previously been discussed with reference toexemplary graphs which attempt to represent conceptually the increase ordecrease in price, risk, and investment. Additionally, productiondecisions may be adjusted dynamically in response to weak or strongdemand for particular products or product types. Finally, in accordancewith block 245, the presorting, prepacking, and containerizationoperations can be adjusted automatically to take into account a varietyof factors including changes in production schedules, changes in actualsales, and changes in consumer demand. These processes are iterativelyperformed in order to dynamically adjust the manufacturing, selling, anddistribution process. The process may be discontinued in accordance withblock 215 and ended in accordance with block 237.

Some advantages associated with the preferred embodiment of the presetinvention are graphically depicted in FIGS. 8A, 8B, and 10. FIG. 8B isrepresentative of the advantage obtained with the present inventionwhich allows price to be increased as the interval one must wait fordelivery decreases. In other words, more patient customers, who makeearly financial commitments, receive the lowest price. Customers thatare reluctant to make financial commitments early in the productionprocess, or who require more immediate delivery, are charged a higherprice accordingly. This stands in contrast with the prior art which isrepresented graphically in FIG. 8B, in which price is relativelyinvariate with respect to delivery time. In other words, in conventionalproduction, sales, and delivery scenarios, there is little advantage ordisadvantage afforded to a customers willingness or unwillingness towait for particular time intervals to pass before receipt of a product.This is true because the prior art does not allow the consumer tointeract with the producer/seller in the early stages of the productioncycle. FIG. 10 is a graphical representation of the ability to changeproduct features based on sales data developed from earlier productionruns.

FIG. 11 is a pictorial representation of an exemplary graphical userinterface screen 301 which is utilized to present to customers aparticular nonperishable good for sale. In the view of FIG. 11, a tennisracket is depicted in graphical user interface 301. Preferably, adigital image 301 is provided of the product. Additionally, a briefspecification 305 is also provided. Additionally, information isprovided which maps days-to-deliver data 307 to unit cost data 309. Asis shown, the longer the interval of time that the potential customer iswilling to wait for actual delivery, the lower the per unit cost willbe. For example, if the customer can wait seven days for delivery of thetennis racket, the unit cost is $140.00. In contrast, if the customercan only wait two days for delivery, the unit cost is $190.00 per unit.Should the potential customer elect to purchase the racket, thegraphical user interface contains templates which allow the user toenter identification information 311, shipping address information 313,select options available for the product, which are represented inoptions block 315, and establish a method of payment from a list ofavailable payment methods 317.

The relationship between the days to delivery and unit costs can berelatively complex relationship which takes into account a variety ofrisks and investment factors. Two exemplary approaches are depicted inthe view of FIGS. 12 and 13. FIG. 12 is a representation of therisk/cost analysis which is performed in the form of a tabularcalculation. As is shown, the days to delivery data 307 maps tocorresponding unit cost information 309. At least these items are madeavailable to the central purchaser in the graphical user interface 301of FIG. 11. However, further, additional and more complete risk and costinformation may be provided to the user in alternative embodiments. Forexample, such information may include cost of money data 321, risk ofobsolence 323, exogenous risk 325, currency risk 327, and factory costs329. Essentially, the pertinent risk and cost factors can be calculatedand provided in a tabular format, in a spread sheet type model, in orderto map the purchaser's options to particular price points. Analternative to this approach is depicted in the view of FIG. 13. This isa more formulaic approach, in which a multi-variant equation isestablished which maps price to a variety of factors, such asmanufacturer's cost, the real cost of money in annual percentage points,the number of days of financing which is provided by a prepaid sale, anda variety of other risks related to the product itself, currencyfluctuations, and the like. Essentially, the spread sheet approach ofFIG. 12 can be supplanted entirely with the formulaic approach such asthat depicted in FIG. 13.

FIG. 14 is a pictorial representation of a graphical user interfaceutilized in connection with the demand research model 69 and affinityreward system 75 of FIG. 2. As is shown, a graphical user interface 351includes a plurality of blocks of information which are useful indetermining potential demand for a proposed product. As is shown, adigital photograph 353 is provided of the proposed product (which inthis case is the tennis racket, again). Additionally, a brief technicaland marketing specification 355 is provided to graphical user interfacewhich describes the product and options available for the product. Aquestionnaire section 357 is provided which elicits customer opinionregarding the desirability or interest of a particular customer to thatproduct. Once the customer completes the questionnaire information inblock 357, he or she may move to the affinity block 359 which providesfor monetary or nonmonetary compensation of consideration to thecustomer for completing the questionnaire information. For example, a“frequent buyer” program may be established in which various points areawarded and accrued which may be redeemed for product purchases ordiscounts on purchases or for some other unrelated consideration. Forexample, the affinity consideration block 359 may advise the potentialpurchaser of a marketing link to a frequent flyer program. For example,the affinity consideration can take the form of an award of frequentflyer miles.

Additionally, in the view of FIG. 14, graphical user interface 351includes a purchase block 361 which is utilized preferably to solicit afinancial commitment from the buyer's of the particular product. Thisdiffers from an advanced purchase, and represents some relatively deminimus consideration that the potential purchaser will make at thistime in order to be notified of product availability and be accorded thelowest optimum most-favored-nation price on a particular product. Forexample, the purchase data block 361 may elicit a credit cardtransaction in the amount of $1.00 or $5.00 which will secure thepotential purchaser's rights to most-favored-nation pricing in the eventthat the tennis racket which is depicted in digital photo 353 anddescribed in specification 355 is available for purchase. This may be“dove tailed” with automatic messaging systems such as automaticmessaging in Internet, cable, or Web television systems or through oneor two way paging systems which notify the potential buyer of productavailability. FIG. 15 is a block diagram and flow depiction of oneembodiment 410 of the present invention, which shows the flow of productin a dark line and the flow of information in a light line. A trustedintermediary entity 403 is utilized to manage a virtual marketplacewhich is preferably accessible over the Internet. The trustedintermediary 403 has commercial relationships with both producers ofgoods and consumers of goods. In particular, this figure represents howthe present invention enables business-to-business e-commerce. Theprocess is shown in a series of numbered steps. Each step will bediscussed below.

In step number 1, products will be marketed either directly to smallbusinesses 425, or some combination of small businesses 425 andconsumers 427. Alternatively, some or all products can be marketedthrough certain channels and affiliates 423. Marketing information 453flows from trusted intermediary through a marketing interface. Themarketing information is determined or driven by product availabilityinformation 451 obtained from a plurality of manufacturers. The trustedintermediary entity 403 operates to qualify or pre-qualify bothcustomers and manufacturers. This is an important function sinceparticipation in the “virtual marketplace” or “exchange” depends uponthe reliability of the “offers” from manufacturers and the aggregated“acceptances” by the customers. The trusted intermediary entity 403 canobtain production guarantees from the manufacturers and payment promisesfrom the customers. These guarantees can take many forms, and they canhave a wide range of legal “enforceability”. For example, the paymentpromise may constitute a charge authorization to a credit card, orsimply a check of credit-worthiness sufficient to fulfill the commercialobligation. For large customers, the payment promise may constitute aletter of credit or an escrow deposit of the payment amount. For themanufacturers, the commitment may constitute a performance bond orsimply a positive performance history. Once the virtual exchange isperceived by participants as being valuable, the threat of expulsion orexclusion may be sufficient motivation to ensure both payment by buyersand manufacturing by sellers. Also, however it is guaranteed, the orderinformation 451 needs to be reliable. This means that the product needsto conform to the description and specification, and the price anddelivery date needs to be firm.

In accordance with step 2, the trusted intermediary entity 403 identifyproduct families and product availability to customers which isdetermined by product availability and capacities information which isobtained from the manufacturers. In accordance with step 3, theaggregated orders 455 from customers are utilized to as commercialcommitments that drive the design, production and/or manufacturingdecisions of manufacturers 409, 411, 413, 417, 419, 421, which arelocated in countries 405, 407. Additionally, in accordance with stepnumber 3 a, the customers will be able to track the status of theirorders on-line. As discussed above, and in accordance with step 4, theaggregated commercial commitments are in fact treated as purchase orderswhich thus diminish or eliminate the commercial risk to themanufacturers. The manufacturers may utilize order histories and orderpatterns form early orders, and thus will be able to develop forcastsfor future offerings, and to also better estimate production quantities.

The manufacturers are located proximate warehouses 415, 423, 425 and, inaccordance with step number 5 the manufacturers will ship finishedproduct to a local (in-country) warehouses 415, 423, 425. In thepreferred embodiment, the trusted intermediary entity 403 will trackproduction lots, containers, and individual end items throughout thesupply chain. IN accordance with step number 6, the trusted intermediary403 will receive notification of shipments, receipts, and deliveriesfrom manufacturers, in-country warehouses, and import/export partnersU.S. warehouses and freight forwarders at each point in the supplychain. Some of this information may be relayed as product statusinformation to customers via email or through web access to the Internetsite.

At the in-country warehouses 415, 423, 425, in accordance with stepnumber 7, workers will label orders for shipment utilizing a preferred,or affiliated shipper such as Untied Parcel Service or Fedex. The itemsmay also be bar coded for identification and tracking purposes.Preferably, workers will sort and aggregate merchandise for shipmentaccording to regions or zones in the consuming country (for example,with UPS/LTL zones). Also appropriate customs documents will beprepared. Then, in accordance with step number 8, the processed productswill transported to an appropriate port and processed for exportclearance. Preferably, but not necessarily, the activities at thewarehouses and export clearance station are performed by the trustedintermediary entity 403 or by someone under its control. In accordancewith step number 9, the trusted intermediary entity 403 will continue totake orders for merchandise determined by its supply chain pricingmodel, and those orders will be allocated against individual itemsin-transit. Of course, the financial system will capture the sellingprice of each item and the other order information.

In accordance with step number 10, the shipments are received at a portin the consuming country, and it is processed for clearance thoughcustoms. In accordance with step number 11, the shipment is delivered toa warehousing and processing facility, such as a transfer station 423,which has been described above. The pre-labeled items will be deliveredto a freight distribution hub 429, in accordance with step number 12.For example, the pre-labeled items may be delivered to anLTL/Carrier/UPS hub in the consuming site and delivered in accordancewith the information on the pre-applied label to the end customer.

In accordance with step number 13, items not pre-labeled will betransported to a warehouse location near a port of entry, where pre-solditems will be picked, labeled, and shipped to customers placing orderswhile the merchandise was in transit. In accordance with step number 14items which are available for “cross-selling” will be transported towarehouse location 437. In accordance with step number 15, orders willcontinue to be filled from residual inventory 439 and shipped via theselected delivery service such as UPS until the inventory is depleted ororder volumes subside. In some instances, in accordance with step number16, at a customer's request or if the delivery service is unable tocomplete delivery, parcels may be directed to local holding networkssuch as the Mailboxes, Etc or Kinko's networks.

In accordance with step number 17 customer service functions will beperformed by a customer service entity 435 or a business service entity437. Preferably these entities are under the control of trustedintermediary entity 403, but these entities could be independentcontractors. Additionally, in accordance with step number 18, a returnprocessing entity 439 can handle return issues. Preferably, returns willbe authorized by customer or business service 435, 437 and sent to acentral point for processing. In accordance with step number 19 adisposal service 441 will dispose of damaged goods or consign to an oddlot retailer or auctioneer in a refurbished or as-is condition. And inaccordance with step number 20, an odd lot retailer or auctioneer 431may be utilized to sell any residual inventory.

Throughout the entire process, financial system 471 captures appropriatedata feeds regarding orders, pricing, inventory, billings, receivables,etc. A key component of such a financial system is an event-triggeredpricing matrix with prices determined by the products location or stageof completion, such as: pre-production, production, overseas warehouse,in-transit, in local warehouse, or in-stock. Other and different pricepoints can be utilized.

FIGS. 16 A and 16 B depict some exemplary web pages. In the view of FIG.16 A, a chair is shown which can be purchased in any of a“pre-production” stage, a “factory” stage, an “in-transit” stage, and a“local” stage. Icons are established for each of these stages. In FIG.16 B, an associated (cascading) screen is depicted. For each productionstage includes three associated fields: one for the number of unitsavailable, one for the amount of time to delivery, and one for the priceassociated with that stage. This figure additionally depicts anaffinity-driven system for providing product feedback, with discreterating buttons to simplify the response and allow easy aggregation.

FIGS. 17 A, B, and C depict an alternative system with only threediscrete stages: one for a “production” stage, one for an “in transit”stage, and one for an “in country” or “in store” stage. These web pagesrepresent a number of exemplary pages from what may be a catalog ofproducts. Preferably, the products are grouped by subject matter. Aplurality of garden and lawn items are shown. Each product is depictedand/or described. Several fields are associated with each item: a pricefield for each stage, a quantities available filed, a time to deliveryfield, an offer expiration date, and an order minimum field. As is shownat each stage the price increases in order to encourage early financialcommitments.

FIGS. 18 A through 18 F compare the present invention to the prior art,and illustrate the advantages of the present invention. As is shown inFIG. 18 A, the prior art import system involves an international factoryfilling containers with a large number of items same-kind items whichare delivered to a large volume buyer for resale. In contrast, thepresent invention allows one buyer to consolidate product form multiplefactories, or a large factory to reach independent retailers, or smallfactories to connect to small buyers or even individual consumers. As isshown on FIG. 18 B, the present invention eliminates multiple layers inan international supply chain, such as sourcing agents, tradingcompanies, import/export companies, importers, domestic distributors,product representation firms, and even retailers. In the prior art asmany as six layers may exist between the factory and retailer. As isshown in FIG. 18 C, in the prior art, each product category ahs its ownunique path to supply which makes it difficult for independent retailersto source a variety of goods. As such each product category has its ownindustry references, its own trade shows, and its own agents. Thevirtual exchange of the present invention allows retailers to enjoy asingle point of contact to multiple product categories and multiplefactories. The virtual exchange of the present invention also empowersindependent retailer purchasing personnel. Independent retailers can nowcompete in both price and selection with national chains. FIG. 18 Ddepicts the physical flow of goods. In the prior art as many as fiveshipping transactions and as many as three warehouse stops are requiredfor the distribution, but with the present invention only one or evenzero warehouse stops are required. The trusted intermediary entityhandles all customs clearance, picking, packing, and shippingactivities. FIG. 18 E depicts the floe of payments. In a traditionalsystem, up to five financial and/or accounting transactions are requiredin up to five different systems. In contrast, in the present invention,two standardized transactions are used with one system, as there is onlya domestic payment or letter of credit and a foreign payment or letterof credit. FIG. 18 F depicts the flow of information. The prior artrequires up to six information transactions, while the present inventionallows one set of digital documents. It can be appreciated that thepresent invention provides numerous significant advance over the priorart.

1-56. (canceled)
 57. A method of selling articles of manufacture,comprising the steps of: providing an electronic communication systemwhich is available to a plurality of potential purchasers of saidarticles of manufacture; utilizing said electronic communication systemto identify one or more articles of manufacture, from at least onemanufacturing, entity, which are available for purchase by saidplurality of potential purchasers; for selected ones of said one or morearticles of manufacture which are available for purchase, identifyingpricing milestones in each of a manufacturing phase and a distributionphase, which correspond to a change in commercial risk; through priorarrangements with said at least one manufacturing entity, determining aseparate price for each of said pricing milestones to establish a rangeof prices for said selected ones of said one or more articles ofmanufacture, taking into account a change in said commercial risk assaid pricing milestones are experienced, and providing a changing priceto encourage and reward timely commercial commitments and to reduce thecommercial risk to said at least one manufacturing entity; utilizingsaid electronic communication system to make conditional offers of saidselected ones of said one or more articles of manufacture for sale tosaid plurality of potential purchasers at each of said pricingmilestones with said separate price, with said conditional offersspecifying at least a minimum number of articles which must be orderedin aggregate before the conditional offer becomes binding upon amanufacturing entity; and utilizing said electronic communication systemto separately communicate with particular ones of said plurality ofpotential purchasers and to aggregate commercial commitments from saidplurality of potential purchasers for each of said pricing milestonesand thereby selling said selected ones of said one or more articles ofmanufacture; wherein each pricing milestone corresponds to a period ofavailability in which costs of future supply chain activities or savingsrelated to avoidance of future supply chain activities are reflected inan offer price.
 58. A method selling articles of manufacture accordingto claim 57, wherein said electronic communication system allowssimultaneous and mass presentation of said one or more articles ofmanufacture.
 59. A method of selling articles of manufacture accordingto claim 58, wherein said electronic communication system comprises atleast one of: a local area network; a wide area network; a cable system;an internet communication system; and a hybrid television and internetcommunication system.
 60. A method of selling articles of manufactureaccording to claim 58, wherein said electronic communication systemcomprises an Internet site which may be accessed through the Internet.61. A method of selling articles of manufacture according to claim 57,wherein said electronic communication system is available to potentialpurchasers that are pre-qualified as being financially responsible tothe extent necessary to fulfill a commitment to purchase said articlesof manufacture.
 62. A method of selling articles of manufactureraccording to claim 57, wherein said potential purchasers compriseresellers of said articles of manufacture which purchase largequantities of said articles of manufacture for resale.
 63. A method ofselling articles of manufacture according to claim 57, wherein saidpotential purchasers comprise individual consumers of said articles ofmanufacture which purchase small quantities of said articles ofmanufacture for personal use.
 64. A method of selling articles ofmanufacture according to claim 57, wherein said potential purchaserscomprise a mixture of: resellers of said articles of manufacture whichpurchase large quantities of said articles of manufacture for resale;and individual consumers of said articles of manufacture which purchasesmall quantities of said articles of manufacture for personal use.
 65. Amethod of selling articles of manufacture according to claim 57, whereinsaid electronic communication system is utilized to identify said of oneor more articles of manufacture by providing at least a productspecification, quantities available, and a delivery date.
 66. A methodof selling articles of manufacture according to claim 57, wherein saidpricing milestones include certain natural milestones in each of saidmanufacturing stage and said distribution stage, including at least aplurality of pricing milestones selected from the following list ofpricing milestones: a design stage for an article of manufacture; apre-production stage for an article of manufacture; a production stagefor an article of manufacture; a packaging stage for an article ofmanufacture; a packing-for-shipment stage for an article of manufacture;a shipping stage for an article of manufacture; a warehousing stage foran article of manufacture; and an in-stock stage for an article ofmanufacture.
 67. A method of selling articles of manufacture, accordingto claim 57, wherein said articles of manufacture comprise at least oneof: a durable article; a non-perishable article; a processed, perishablearticle; and a processed commodity.
 68. A method of selling articles ofmanufacture according to claim 57, wherein said articles of manufactureare manufactured at production sites which are located remotely fromsaid plurality of potential purchasers which are located at a pluralityof consumption locations.
 69. A method of selling articles ofmanufacture according to claim 57, wherein said step of determining aseparate price comprises: determining a separate price for each of saidpricing milestones to establish a series of increasing, discrete pricesfor said selected ones of said one or more articles of manufacture, witheach discrete price taking into account an increase in said commercialrisk as said pricing milestones are experienced, wherein said series ofincreasing, discrete prices provide a corresponding incrementallydecreasing discount in price to encourage and reward early commercialcommitments.
 70. A method of selling articles of manufacture accordingto claim 57, wherein said electronic communication system utilizes amarketing interface to identify said one or more articles of manufacturewhich comprises a plurality of cascading user interfaces; and whereinsaid marketing interface includes an affinity reward system forsoliciting, receiving and rewarding input from said plurality ofpotential purchasers concerning proposed articles of manufacture, andfor aggregating said input.
 71. A method of selling articles ofmanufacture according to claim 57, wherein said electronic communicationsystem utilizes a marketing interface to identify said one or morearticles of manufacture which comprises a plurality of cascading userinterfaces; and wherein said marketing interface includes a demandresearch model which solicits, receives, and aggregates interest fromsaid plurality of potential purchasers in proposed articles ofmanufacture.
 72. A method of selling articles of manufacture accordingto claim 71, wherein said aggregated input from said plurality ofpotential purchasers is utilized in making make/don't make decisions forsaid proposed articles of manufacture.
 73. A method of selling articlesof manufacture according to claim 71, wherein said aggregated input fromsaid potential purchasers is provided to potential manufacturers inorder to assist them in making make/don't make decisions for saidproposed articles of manufacture.
 74. A method of selling articles ofmanufacture according to claim 71, wherein said aggregated input fromsaid plurality of potential purchasers is provided to potentialmanufacturers in-part in return for a production guarantee frompotential manufacturers.
 75. A method of selling articles ofmanufacture, comprising the steps of: providing a trusted intermediaryentity; providing at least one data processing system which is under thecontrol of said trusted intermediary entity and which includes anelectronic communication system which is available to a plurality ofpotential purchasers of said articles of manufacture; utilizing saidtrusted intermediary entity to qualify said plurality of potentialpurchasers for participation in commercial transactions utilizing saidelectronic communication system; utilizing said trusted intermediary toidentify a one or more articles of manufacture from a at least onemanufacturing entity; utilizing said trusted intermediary to negotiate aconditional offer from each of said at least one manufacturing entityfor each of said one or more articles of manufacture, wherein eachconditional offer specifies at least one price for each of said one ormore articles of manufacture and a minimum number which must be orderedbefore said conditional offer becomes binding; for selected ones of saidone or more articles of manufacture which are available for purchase,identifying a pricing milestone in each of a manufacturing phase and adistribution phase, which correspond to a change in commercial risk;determining a separate aggregate minimum order number and price for eachof said pricing milestones to establish a range of different prices forsaid selected ones of said one or more articles of manufacture, takinginto account an increase in said commercial risk as said pricingmilestones are experienced, and providing a change in price to encourageand reward timely commercial commitments and to reduce the commercialrisk for said at least one manufacturing entity; utilizing saidelectronic communication system to offer said selected ones of said oneor more articles of manufacture for sale to said plurality of potentialpurchasers at each of said pricing milestones with said separate price;and utilizing said electronic communication system to offer said one ormore articles of manufacture for sale in the form of a conditional offerand to separately communicate with particular ones of said plurality ofpotential purchasers in order to aggregate commercial commitments fromsaid plurality of potential purchasers and to meet said separateaggregate minimum order number for each of said pricing milestones andthereby making said conditional offer binding upon a particularmanufacturing entity of a particular one of said one or more articles ofmanufacture; wherein each pricing milestone corresponds to a period ofavailability in which costs of future supply chain activities or savingsrelated to avoidance of future supply chain activities are reflected inan offer price.
 76. A method of selling articles of manufactureaccording to claim 75, wherein said electronic communication systemallows simultaneous and mass presentation of said one or more articlesof manufacture.
 77. A method of selling articles of manufactureaccording to claim 75, wherein said electronic communication systemcomprises at least one of: a local area network; a wide area network; acable system; an internet communication system; and a hybrid televisionand internet communication system.
 78. A method of selling articles ofmanufacture according to claim 75, wherein said electronic communicationsystem comprises an Internet site which may be accessed through theInternet.
 79. A method of selling articles of manufacture according toclaim 75, wherein said electronic communication system is available topotential purchasers that are pre-qualified by said trusted intermediaryentity as being financially responsible to fulfill a commitment topurchase said articles of manufacture.
 80. A method of selling articlesof manufacturer according to claim 75, wherein said potential purchaserscomprise resellers of said articles of manufacture which purchase largequantities of said articles of manufacture for resale.
 81. A method ofselling articles of manufacture according to claim 75, wherein saidpotential purchasers comprise individual consumers of said articles ofmanufacture which purchase small quantities of said articles ofmanufacture for personal use.
 82. A method of selling articles ofmanufacture according to claim 75, wherein said potential purchaserscomprise a mixture of: resellers of said articles of manufacture whichpurchase large quantities of said articles of manufacture for resale;and individual consumers of said articles of manufacture which purchasesmall quantities of said articles of manufacture for personal use.
 83. Amethod of selling articles of manufacture according to claim 75, whereinsaid electronic communication system is utilized by said trustedintermediary entity to identify said one or more articles of manufactureby providing at least a product specification, quantities available, anda projected delivery date.
 84. A method of selling articles ofmanufacture according to claim 75, wherein said pricing milestonesinclude certain natural milestones in each of said manufacturing stageand said distribution stage, including at least a plurality of pricingmilestones selected from the following list of pricing milestones: adesign stage for an article of manufacture; a pre-production stage foran article of manufacture; a production stage for an article ofmanufacture; a packaging stage for an article of manufacture; apacking-for-shipment stage for an article of manufacture; a shippingstage for an article of manufacture; a warehousing stage for an articleof manufacture; and an in-stock stage for an article of manufacture. 85.A method of selling articles of manufacture according to claim 75,wherein said articles of manufacture comprise at least one of: a durablearticle; a non-perishable article; a processed, perishable article; aprocessed commodity.
 86. A method of selling articles of manufactureaccording to claim 75, wherein said articles of manufacture aremanufactured at production sites which are located remotely from saidplurality of potential purchasers which are located at a plurality ofconsumption locations.
 87. A method of selling articles of manufactureaccording to claim 75, wherein said step of determining a separate pricecomprises: determining a separate price for each of said plurality ofpricing milestones to establish a series of increasing, discrete pricesfor said selected ones of said one or more articles of manufacture, witheach discrete price taking into account a general increase in saidcommercial risk as said pricing milestones are experienced, wherein saidseries of increasing, discrete prices provide a correspondingincrementally decreasing discount in price to encourage and reward earlycommercial commitments.
 88. A method of selling articles of manufactureaccording to claim 75, wherein said electronic communication systemutilizes a marketing interface to identify said one or more articles ofmanufacture which comprises a plurality of cascading user interfaces;wherein said marketing interface includes an affinity reward system forsoliciting, receiving and rewarding input from said plurality ofpotential purchasers concerning proposed articles of manufacture, andfor aggregating said input.
 89. A method of selling articles ofmanufacture according to claim 75, wherein said electronic communicationsystem utilizes a marketing interface to identify said one or morearticles of manufacture which comprises a plurality of cascading userinterfaces; and wherein said marketing interface includes a demandresearch model which solicits, receives, and aggregates interest fromsaid plurality of potential purchasers in proposed articles ofmanufacture.
 90. A method of selling articles of manufacture accordingto claim 89, wherein said aggregated input from said plurality ofpotential purchasers is utilized in making make/don't make decisions forsaid proposed articles of manufacture.
 91. A method of selling articlesof manufacture according to claim 89, wherein said aggregated input fromsaid potential purchasers is provided to potential manufacturers inorder to assist them in making make/don't make decisions for saidproposed articles of manufacture.
 92. A method of selling articles ofmanufacture according to claim 89, wherein said aggregated input fromsaid plurality of potential purchasers is provided to potentialmanufacturers in-part in return for a production guarantee frompotential manufacturers.
 93. A method of selling articles ofmanufacture, comprising the steps of: providing a trusted intermediaryentity; providing an virtual exchange which allows for a relativelydirect, aggregated, and moderated series of commercial interactionsbetween a plurality of manufacturers of one or more articles ofmanufacture and a plurality of potential purchasers of said one or morearticles of manufacture, which is under control of said trustedintermediary entity; providing at least one data processing system whichis under the control of said trusted intermediary entity and whichincludes an electronic communication system which is utilized to enablesaid virtual exchange and which is available to said plurality ofmanufacturers of said one or more articles of manufacture for offeringfor sale through said virtual exchange said one or more articles ofmanufacture and to a plurality of potential purchasers of said one ormore articles of manufacture; utilizing said trusted intermediary entityto qualify said plurality of potential purchasers for participation incommercial transactions utilizing said electronic communication system;utilizing said trusted intermediary entity to obtain productionguarantees from said plurality of manufacturers of said one or morearticles of manufacture, in the form of a conditional offer each ofwhich is binding upon said plurality of manufacturers if an aggregateminimum number of orders is obtained in a predetermined amount of time;utilizing said electronic communication system of said virtual exchangeto identify a one or more articles of manufacture which are availablefor purchase by said plurality of potential purchasers through saidvirtual exchange; for selected ones of said one or more articles ofmanufacture which are available for purchase, identifying pricingmilestone in each of a manufacturing phase and a distribution phase,which correspond generally to a change in commercial risk; determining aseparate price for each of said plurality of pricing milestones toestablish a range of changing prices for said selected ones of said oneor more articles of manufacture, taking into account a change in saidcommercial risk experienced by said plurality of manufacturers of saidselected ones of said one or more articles of manufacture as saidpricing milestones are experienced, and providing a changing price tosaid plurality of potential purchasers to encourage and reward earlycommercial commitments and to reduce commercial risk to said pluralityof manufacturers; utilizing said electronic communication system of saidvirtual exchange to offer said selected ones of said one or morearticles of manufacture for sale to said plurality of potentialpurchasers at each of said plurality of pricing milestones with saidseparate price; and utilizing said electronic communication system ofsaid virtual exchange to separately communicate with particular ones ofsaid plurality of potential purchasers and to aggregate commercialcommitments from said particular ones of said plurality of potentialpurchasers for each of said pricing milestones in order to meet saidaggregate minimum number of orders for said selected ones of said one ormore articles of manufacture; wherein each pricing milestone correspondsto a period of availability in which costs of future supply chainactivities or savings related to avoidance of future supply chainactivities are reflected in an offer price.
 94. A method of sellingarticles of manufacture according to claim 93, wherein said electroniccommunication system allows simultaneous and mass presentation of saidone or more articles of manufacture.
 95. A method of selling articles ofmanufacture according to claim 93, wherein said electronic communicationsystem comprises at least one of: a local area network; a wide areanetwork; a cable system; an internet communication system; and a hybridtelevision and internet communication system.
 96. A method of sellingarticles of manufacture according to claim 93, wherein said electroniccommunication system comprises an internet site which may be accessedthrough the Internet.
 97. A method of selling articles of manufactureaccording to claim 93, wherein said electronic communication system isavailable to potential purchasers that are pre-qualified as beingfinancially responsible to the extent necessary to fulfill a commitmentto purchase said articles of manufacture.
 98. A method of sellingarticles of manufacturer according to claim 93, wherein said potentialpurchasers comprise resellers of said articles of manufacture whichpurchase large quantities of said articles of manufacture for resale.99. A method of selling articles of manufacture according to claim 93wherein said potential purchasers comprise individual consumers of saidarticles of manufacture which purchase small quantities of said articlesof manufacture for personal use.
 100. A method of selling articles ofmanufacture according to claim 93 wherein said potential purchaserscomprise a mixture of: resellers of said articles of manufacture whichpurchase large quantities of said articles of manufacture for resale;and individual consumers of said articles of manufacture which purchasesmall quantities of said articles of manufacture for personal use. 101.A method of selling articles of manufacture according to claim 93,wherein said electronic communication system is utilized to identifysaid one or more articles of manufacture by providing at least a productspecification, quantities available, and a projected delivery date. 102.A method of selling articles of manufacture according to claim 93,wherein said pricing milestones include certain natural milestones ineach of said manufacturing stage and said distribution stage, includingat least a plurality of pricing milestones selected from the followinglist of pricing milestones: a design stage for an article ofmanufacture; a pre-production stage for an article of manufacture; aproduction stage for an article of manufacture; a packaging stage for anarticle of manufacture; a packing-for-shipment stage for an article ofmanufacture; a shipping stage for an article of manufacture; awarehousing stage for an article of manufacture; and an in-stock stagefor an article of manufacture.
 103. A method of selling articles ofmanufacture according to claim 93, wherein said articles of manufacturecomprise at least one of: a durable article; a non-perishable article; aprocessed, perishable article; a processed commodity.
 104. A method ofselling articles of manufacture according to claim 93, wherein saidarticles of manufacture are manufactured at production sites which arelocated remotely from said plurality of potential purchasers which arelocated at a plurality of consumption locations.
 105. A method ofselling articles of manufacture according to claim 93, wherein said stepof determining a separate price comprises: determining a separate pricefor each of said plurality of pricing milestones to establish a seriesof increasing, discrete prices for said selected ones of said one ormore articles of manufacture, with each discrete price taking intoaccount a general increase in said commercial risk to said plurality ofmanufacturers of said selected ones of said one or more articles ofmanufacture as said pricing milestones are experienced, wherein saidseries of increasing, discrete prices provide a correspondingincrementally decreasing discount in price to said plurality ofpotential purchasers to encourage and reward early commercialcommitments.
 106. A method of selling articles of manufacture accordingto claim 93, wherein said electronic communication system utilizes amarketing interface to identify said one or more articles of manufacturewhich comprises a plurality of cascading user interfaces; and whereinsaid marketing interface includes an affinity reward system forsoliciting, receiving and rewarding input from said plurality ofpotential purchasers concerning proposed articles of manufacture, andfor aggregating said input.
 107. A method of selling articles ofmanufacture according to claim 93, wherein said electronic communicationsystem utilizes a marketing interface to identify said one or morearticles of manufacture which comprises a plurality of cascading userinterfaces; and wherein said marketing interface includes a demandresearch model which solicits, receives, and aggregates interest fromsaid plurality of potential purchasers in proposed articles ofmanufacture.
 108. A method of selling articles of manufacture accordingto claim 107, wherein said aggregated input from said plurality ofpotential purchasers is utilized by said plurality of manufacturers inmaking make/don't make decisions for said proposed articles ofmanufacture.
 109. A method of selling articles of manufacture accordingto claim 107, wherein said aggregated input from said plurality ofpotential purchasers is provided to potential manufacturers in-part inreturn for a production guarantee from potential manufacturers.